Visionary and results-driven leader focused on achieving exceptional revenue in highly competitive and rapidly changing entertainment industry. Proven track record of building brands of platinum-selling artists into global success stories that fuel profit growth for major labels.
SONY Music | SONY BMG Music Group | Columbia Records | EPIC Records
email@example.com |m 917.816.0457 | p 646.369.2521
Twitter: @DeelLawrence | Instagram: @deel.lawrence
Key attributes include: Managing promotional programs contributing to sales in excess of $100 million; extraordinary strategic relationship builder with artists and all levels of management across the music industry; built and motivated cross-functional teams that exceeded expectations; collaborated with media partners to drive artist discovery; partnered with diverse media platforms to promote artists; created and executed value-added plans for radio chains leading to premier marketing of top-selling artists; integrated social media marketing programs; analyzed market data to develop innovative promotional strategies that increased chart share.